John Greenlee, AIA
Principal
John states plainly and emphatically his goals for BlueBike: deliver a better product, at a better price, in less time, with a more enjoyable process for everyone involved. A tall order, to be sure, but his time as Director of Interiors and a Principal at HOK Sport + Venue + Event not only gave him the skills and experience to know it could be done, but also convinced him it should be done. There had to be something better than the corporate quagmire—so he left to found BlueBike with Craig. Now he enjoys the best of both worlds: his background in world-class projects means he can deliver unsurpassed solutions for even the most challenging projects, while the small studio allows him to do it more quickly and uniquely, without the heavy weight of corporate bureaucracy and greed.
Launching out on one’s own can be risky, of course, but the risks yield more creative and productive results. John says of his favorite tools (a black felt pen and tracing paper), “there are never any mistakes, only ideas.” The small, responsive studio lets him explore and cultivate those ideas to the benefit of the client. It also helps that he knows intimately the whole team of designers he and Craig have assembled, and can delegate assignments according to their individual strengths and interests. The result: consistently more well-matched and functional solutions than cookie-cutter agencies, done more quickly and efficiently—just like John wanted all along. And who wouldn’t enjoy that?